About DeBerry Tree Marketing & Communications

DeBerry Tree Marketing & Communications is a nonprofit-focused marketing and communications agency founded by Stacia DeBerry Jackson, who spent over a decade leading communications for nonprofits across education, health care, and behavioral health before starting the agency.

DeBerry Tree’s positioning is built around a specific gap: smaller nonprofits often can’t justify a full in-house communications team, but still need the same quality of storytelling, brand consistency, and digital presence that larger organizations have. The agency fills that gap offering brand storytelling, social media, website content and design, stakeholder communications, and PR support as a flexible, fractional service rather than a full department nonprofits have to build and pay for year-round.

The Challenge

That same resourcefulness DeBerry Tree offers its nonprofit clients applies just as much to how the agency runs its own operations. A lean, mission-focused agency doesn’t want to carry the overhead of an in-house developer any more than the nonprofits it serves want to carry the overhead of a full-time communications department.

Website work for the agency’s own site and for the sites it builds and maintains as part of client engagements needed a technical partner who could be trusted to handle development and hosting reliably, without adding the fixed cost and management burden of an internal hire.

The Solution

Unicorn Technologies has worked as DeBerry Tree’s website development and hosting partner since 2019.

In practice, that means:

• Website development built around DeBerry Tree’s own brand and the mission-driven, accessible standard the agency holds itself to.
• Ongoing hosting, so the site stays online, secure, and maintained without DeBerry Tree needing to manage server infrastructure themselves.
• A stable, long-term technical relationship that mirrors the same “extension of your team, without the overhead” model DeBerry Tree offers its own nonprofit clients — just applied to the web development side of their business.

The Result

Since 2019, DeBerry Tree hasn’t needed to bring on a developer, manage a freelancer relationship project-by-project, or worry about who handles their site when something needs updating. The website has stayed a solved problem, freeing the agency to focus on what it does best: helping nonprofits tell their stories.

“I’ve have partnered with Unicorn Technologies for years on several website development projects and have had a very positive experience. Unicorn is very timely in their response and knowledgeable on all aspects of web design from design/build to troubleshooting and more. Great organization and awesome team!”

Stacia Jackson – Owner, DeBerry Tree Marketin